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iBeacon Apple Technology – Brimming With Potential

| 09-Sep-2014 |

If there’s one thing that’s true about iPhones it’s this: They’re everywhere. And many businesses are looking for new ways to interact with their customers through their iPhones or other mobile devices. To present, most businesses have accomplished this by introducing their own branded mobile applications. While these applications have been fairly effective, there is another solution to this interactivity problem that’s only in its infancy right now. This is solution is called iBeacon, which Apple introduced recently.

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Just What the Heck is an iBeacon, Anyway?

If you haven’t heard of iBeacon before, then allow me to explain. Recently, Apple introduced a technology that allows iPhones to communicate with Bluetooth beacons that use low-energy wireless technology. What does that do? It allows businesses to interact directly with customers’ and clients’ smart phones when they are within range of the iBeacon.

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What Are the Potential Applications of iBeacon Technology?

As you might imagine, there are a lot of different ways that this technology can be employed to great effect. In particular it’s very powerful for retail establishments. They can use this iBeacon technology to offer deals and promotions directly to their customers when they’re in range of the iBeacon. These businesses might also be able to provide location-specific information within the store, and this can be used to assist with up-selling and re-selling.

There’s another way that this technology can be leveraged that’s truly futuristic. Many businesses are considering using this iBeacon technology to offer mobile payments within their establishments. While mobile payment has yet to gain a lot of traction, there’s no doubt that it’s the future. In fact, Apple is not the only company that’s been working on a solution for offering mobile payments in the retail environment. So, if you’re a business that would like to get out in front of the latest trend, then it may behoove you to leverage iBeacon technology in your stores sooner rather than later.

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How Can A Business Begin Using iBeacon Technology Today?

Before you get going, though, it’s important that you note the following: Apple does not manufacture the iBeacons. Instead, they leave that to third-party manufacturers. So, if you want to get up and running on iBeacon, you’ll have to work with one of these third parties.

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#iphone #ipad #ibeacon #iphoneapp #iosapp #ipadapp


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